Royal and Sun Alliance Insurance awarded the design, fit-out and furniture project for their new facility at Unisono Tower, Seef District.
The brief called for a customer servicing area and back offices. The RSA colors and brand instatement were heavily utilized in the customer facing section. Existing square shaped columns were transformed to circular flagship advertisements for RSA which resulted in a brilliant and striking brand placement. The back offices offered open plan with access to natural light, plenty of available storage and filing and easy communication between senior management and staff.
We have already been successful in establishing a strong platform for growth and are well equipped to market a truly global brand in such a dynamic market. Central Bank of Bahrain (CBB) is taking a keen interest in promoting Bahrain as the insurance hub of the Middle East. Combined with the authority’s international reputation and strong market friendly regulation, the long-term picture for Bahrain is very promising.